Having your business featured in the local results and map sections of a search result will often lead to website visits, phone calls and additional business. In many instances, a business serves customers outside of the town they are located in. In these scenarios, many find it difficult to appear for searches in other towns. This is where properly optimized geographic landing pages can be a game changer.
Additional pages are created and added to the website – with each page dedicated to the top phrases along with a geographic area the client services. Unique content and code for each page is created – which drastically improves organic positioning for the phrases and town each page created targets. The creation of landing pages drastically improves organic search positioning related to the content on each page (top phrases and geographic area). Landing pages are often a great solution for a city neighborhood or town that a business wants to target outside of the area they are located in.